The Soul

BRANDING
method

The soul pumps life into every aspect of your business anatomy.

Like a human heart, the soul has four chambers that supply energy to your brand’s purpUS, identity, experience, and impact.

our soul method chambers

[click on a heart chamber]

PurpUS

The purpUS is the soul of the brand—providing it with purpose, energy, and direction. It helps brands act with intention, overcome challenges, and inspires deep connection with staff, partners, and clients. It answers the questions ‘Why?’ and ‘Who am I?’, fuelling business growth and guiding the brand’s vision.

HOW OUR METHOD IGNITES OUR CLIENT’S PURPUS:

Strategic and personal alignment — We build trust and strong relationships as the foundation for successful collaboration.
Unearthing the vision — Together, we define and document your core vision, which drives all future work.
Highlighting empathy — We tap into the empathy that inspires leadership and energizes the brand’s purpUS.
The PurpUS Pact: Commitment to CSR — Our purpUS phase ends by establishing your commitment to social and/or environmental impact.

BRAND IDENTITY

Your brand identity is your business’s unique fingerprint, attracting the right people and building the confidence to make a significant impact. A clear brand identity helps businesses stand out in their market, answer the question “Who am I?”, and achieve impactful outcomes, ultimately leaving a lasting legacy with those who matter most.

HOW OUR METHOD UNEARTHS AND ILLUMINATES OUR CLIENT’S IDENTITY:

Branding Process Design — We follow a proven process to create tailored experiences, strategies, and a roadmap that address your challenges and uncover your brand identity.
The Soul Guide: Brand Strategy — We craft your Soul Guide, a comprehensive document capturing your business vision, purpose, ethos, identity, positioning, and culture. It serves as the foundation for transformation and long-term success.
Brand Culture Strategy & Design — Using the Soul Guide, we design training programs that align your organization’s culture and strategy, ensuring brand values and behaviors are consistently enacted across all levels.
Brand Expression — We design and implement your brand’s visual, audio, spatial, motion, and digital identity systems to strategically express your brand and support its growth and objectives.

BRAND EXPERIENCE

After defining your brand’s identity, the next step is to bring it to life with a loyal community of employees, customers, and ambassadors. Building a community leads to stronger engagement, better hires, more sales, and lasting partnerships.

HOW OUR METHOD HELPS DELIVER A REMARKABLE BRAND EXPERIENCE:

Action Driven by Insights — We use qualitative and quantitative research to gather deep insights, guiding brand strategies that drive business growth.
Product/Service Alignment — We ensure your products and services align with your clients’ needs and lifestyles, creating a compelling value proposition that resonates with your audience.
Delivery & Execution — We assess and refine your delivery model to ensure it aligns with your brand promise, providing a consistent and impactful experience for clients.
Sales & Marketing Execution — Once your brand and culture are clear, we develop content, campaigns, and strategies that drive action and build community.
Ongoing Innovation — We help your brand stay relevant by continuously optimizing strategies, creative, and messaging to stay in step with culture and audience needs, ensuring long-term success.

BRAND IMPACT

A brand that leads with social and environmental impact builds a lasting legacy beyond profit—driving long-term success. We partner with you to activate CSR strategies, engage communities, create meaningful content, and provide outlets for staff and partners to live their purpose.

This ongoing effort shapes the living legacy of a Soul Rebel brand—one that delivers on its promises and makes a meaningful impact every day.

THE FIRST OF MANY

Soul Rebels

Bob and producer Lee Scratch Perry coined the term “Soul Rebel” to characterize someone who sees the right thing to do—and, even when it’s hard, does it anyway.

Soul Rebels

noun

A Soul Rebel is someone who sees the right thing to do, and even if it's hard, does it anyway.

“It takes a soul rebel to want to build a business that is transforming the lives of others for the better. This is everything to us at Godzspeed. These are our people.”

– Thomas Cumberbatch

the
process

Brand strategy is the accelerant to meaningful growth.

Our Process Unfolds Across Several Key Phases

People often underestimate the tact and experience required to lead a brand initiative to successful outcomes. Our process has led hundreds of projects with proven ROI, business growth, and lasting brand affinity.

01 Alignment

At Godzspeed, alignment with our fellow Soul Rebels is our first priority. Whether we’re crafting a timeline and budget or defining a bold vision that resonates with and inspires community support, the success of our collaboration hinges on deep, meaningful soul alignment.

02 foundation

The purpose of this phase is to reach the deepest level of understanding. Everything we build and create is rooted in our ability to understand who you truly are. Our vision retreat is expertly designed to uncover the core of your values, beliefs, and aspirations, while our soul audit reveals the challenges and opportunities within your business.

03 illumination

Soul Illumination is the brand strategy and creative phase where we uncover the essence of your brand—the who, what, and why—and create a Soul Guide to act as the ultimate reference, resource, and authority for your brand’s identity.

We employ digital tools, campaigns, and brand films to illuminate your brand’s soul and showcase it in the most innovative and expressive ways.

04 transformation

Real transformation happens when everyone connected to your brand truly understands it. We design bespoke workshops to equip your leaders with the tools to train your team and bring your brand’s identity to life across your company. Our brand-launch campaigns allow the world to experience the depth of your brand, building a stronger, more connected business community.

05 innovation

Building a legacy requires growth and evolution. Our Soul Innovation phase includes ongoing monitoring, reporting, and optimization to ensure that your brand is always operating at its highest level. We also realign, update foundations, design new strategies, campaigns, and websites with the understanding that the journey to achieving global impact never ends.